This alphabet, inspired by nature, combines high-resolution scanning of natural elements composed in the shape of characters and illustrations, mimicking the natural formations to create a camouflage effect.
PROCESS
1. BRAINSTORM
During the pandemic and confinement, everyone and I started appreciating the simple things we lost because of the lockdowns. In Perú, it was mandatory, and you could only circulate with special permission. Thankfully I lived in a house with many open spaces where plants, flowers, and nature grow. I grew up in this house but never fully observed the beauty that was right under my nose. As I took several walks a day to clear my mind away, I started noticing blooming flowers, leaves changing color, and unusual shapes. I began thinking of myself as a kid discovering the world for the first time. This was the trigger idea to start this botanical book.
2.TYPE CONTRAST
Collecting is a creative practice that allows you to establish connections between a set of objects and the opportunity to learn. Since I started this collection of natural elements, my curiosity grew about the individual plants, their similarities and differences, and so many things I did not know. Starting by their name, followed by their qualities. My mother is a landscaper with vast knowledge about plants, so I had someone to ask and corroborate what I learned or my ideas.
CAMOUFLAGE PROCESS
ALPHABET
SPECIMEN POSTER
MOCK UPS
