When thinking of a dream branding client, I immediately thought of outdoor dog gear because I cherish spending time with my pack of dogs. Creating the whole visual identity to represent a set of values that would constitute the brand.
PROCESS
1, IDENTITY
2. USER DEMOGRAPHIC
3. NAME
Nature-oriented young adults enjoy time spent outside with their faithful four-legged companion. Having a dog best friend is no issue when you create experiences that satisfy both human and dog needs. Being outdoors also requires the appropriate gear to make the experience go more smoothly and further than planned.
Young adults that enjoy a slow lifestyle connected to nature and animals. This group of people is active and adventurous. Like going places where wilderness is everywhere you look, and open spaces are a must.
Pampa means open field in Quechua, the Peruvian native language, which is perfect to describe a local brand that thrives for live in the great outdoors.
4. PENCIL SKETCHES FOR LOGO
Setting an insanely high goal to sketch out 100 logo iterations is a productive exercise to produce a successful and creative logo. The apparent ideas come out fast, and then you start thinking about designing a better well-thought logo that represents the brand in the best way.
One of the most difficult challenges was learning to let go of ideas I liked right of the bat. I carried on two or three logos that were the best till the final stage and then made the decision with a calm mind.
5. STYLE GUIDE
Defining specific rules beforehand helps frame your design field to stay within the parameters of the brand's identity.
FINAL LOGO
ICON SET
POSTERS
PACKAGING
1. HARNESS BOX
2. BANDANA HANGER
3. COLLAR BOX
4. PACKAGING BAG
TAGS AND SRICKERS
